The main point that I would make is that the economic value of the land depends on the buyer(s). A normal hotel or apartment builder doesn't want to pay more than $1 million an acre, and the same is true of a normal entertainment company. (Of course it depends on the specific market and what your balance sheet will look like when the enterprise is built, but let's just assume we're talking about similar Orlando land).
Then there's higher end buyers like Universal/Disney or a 5 star resort/casino builder. Those types of companies can pay much higher land values because their activities will generate much higher returns per acre.
Imagine if Disney didn't have all their extra land and this 350-400 acre parcel opened up equidistant from UOR and WDW. What would that bidding war look like? It would easily go north of $2 million an acre.
Universal's been incredibly fortunate that there are no mass entertainment competitors for these land purchases. Ripley's is really the only company that's moved in
after Universal, but they aren't on the same scale. Maybe if SeaWorld Orlando had double or triple its current attendance, they'd be willing to bid up to $2 million an acre for the land Universal's bought.
All-in-all, Universal's potential economic value to the lands are so much greater than they're paying, but it's a function of the fact that there's no mass competitor like Disney to force the prices up that they're taking these lands for relatively low prices.
Ripley doesn't have anything that would create enough revenue or distract people from going and leaving Universal property which I think this other campus goal is....to be a sufficent and active night life area for convention goers that pulls people from I-drive. This is their properties and I can't see a majority of people wanting to spend money on this stuff when there could be more unique stuff being created and made that currently is not in Central Florida.
Ripley Entertainment - Home - Ripley Entertainment Inc
All the stuff Ripley owns is so generic that I think Universal would just rather buy out the land entirely with no stipulations.
Yeah, I'm struggling to think of why they need 40 acres when Ripley's could build most of their entertainment buildings on a space of <5 acres. Most of their entertainment franchises require a space of 10,000-20,000 square feet, not giant acreage like theme parks or large hotels.
I'd think for Ripley's the best deal would be to be able to build 4-5 of their entertainment franchises in a complex on 3-4 acres in CityWalk 2.0. At least that would be more obviously profitable than trying to make a separate 40 acre entertainment complex work...
The whole thing is about money, if Universal offered as much as Ripleys for that parcel of land, Stan Thomas would have took it, no doubt. I doubt Universal gets that land at this point, Ripleys is interested in profiting off of the Universal expansion, and Universal probably figures it can just build a little more dense instead. Universal probably can get roads through wherever it wants to connect its parcels, and I imagine Universal Blvd will be the main route, its the road bearing their name.
It's a bit more complex because Stan Thomas' various enterprises have huge amounts of debt on them. Universal doesn't want to help him refinance portions of the land (like the 3 large parcels in bankruptcy proceeding), so they aren't willing to bid on these properties.
If Stan Thomas didn't have the huge debt problems, then yeah Universal might have just paid him straight up for the properties even at a higher price.
I'd think Universal would be willing to pay Ripley's more because of that factor.