I think Uni would start hype after SWGE. No matter what Uni announces, SWGE will remain the headline news of Orlando for a few months as bloggers and such visit. Now, maybe the WDW land opening after DL may take a way some of the hype, but it's not like announcing a new park will take away all the excitement. Worse, if Uni announces too early... people would want to visit all the new WDW stuff and hold their Universal vacations unto the new park opens... that's a nightmare. I think Universal's best bet of attacking SWGE is to just add something new to the current resort every year, before the new big stuff happens. That way, UO is not completely dead compared to WDW's offerings.