Yeah something seriously needs to be done....like mentioned, the Hollywood section is one of the better themed areas and if some work was put into refurbishing some of it, it could be a great entry strip to go down.
What is this building again?
In a dream world, it would be nice if they could remove this building, and almost turn the entryway to go down into hollywood. So make DM and Shrek not directly accessible right when you walk in. I feel like this would give the entry way some more character and make it more memorable. Right now, it just isn't working. Its always so crowded, odd theming, and just doesn't represent the image/perception these parks have today.
I'd love to hear what some other people envision! I like the hypothetical/imaginative talk.