Universal To Start New Advertising Campaign

[BrianC]

Here's a slightly different video http://www.youtube.com/watch?v=pOShD-IljLY

 

[Hatetofly]

Very well done, but needs more Suess and SpongeBob IMO.

 

[Felipe]

That was really beautiful! :smiley: I always love slow mo :thumbs:

Very well done, but needs more Suess and SpongeBob IMO.

Maybe in future ads? They need to show some toddlers and parents too, with wonder in their eyes. Get on that demographic at least a bit. This seemed to focus a lot on Potter and thrill rides, with just a quick glimpse of the Minion dance party. Like going for pre-teens and up. Though I guess that's UOR's main demo right now.

Maybe once the Simpsons spinner is in, plus another JP family-friendly ride, and hopefully a KidZone refresh too, then they can have a really strong set of rides/attractions to feature for the smaller guests. Kidzone needs help fast, in the form of rides. Too much show and play area. It needs a ride that's slow and colorful, like an omnimover type ride. I might even go as far as suggesting to move or remove the Woody mini coaster, which is neither here nor there, plus it's too short of an experience. But I'm going off on a tangent... What I'm getting at, is that hopefully the next few years will see more smaller-kid friendly HQ attractions to get more of that demo and business :thumbs:

 

[violarum]

Now THAT is advertising of the best quality. *roaring applause*

 

[Disneyhead]

I wonder if the line "Don't just take it" line is a subliminal dig at Disney, and lack of new stuff and ever increasing price?

 

[jtsalien]

I wonder if the line "Don't just take it" line is a subliminal dig at Disney, and lack of new stuff and ever increasing price?

I bet it is. The whole thing is done in a very Disney style, but comes off better to the GP since it actually includes attractions built in the last 5 years.

 

[BJCool]

Great commercials, Uni. I really enjoy the "real" look about everything, as past commercials have been full of CGI that was pretty distracting.

 

[Hatetofly]

Great commercials, Uni. I really enjoy the "real" look about everything, as past commercials have been full of CGI that was pretty distracting.

I agree about the real life shots and phantom cam usage to capture he emotion, it's very powerful.

 

[BJCool]

"Like You Mean It" definitely seems to be the key slogan of 2013, at least based on the new panels of the front page of Uni's site.

 

[Clive]

"Scream like you mean it" - HHN23 tagline?

 

[Frogki]

It's like a semi-less cheesy version of a Disney advertisement - only better... I like it a lot, feels strange to see something like this coming from Uni. But hopefully it'll encourage more families to come and see what they have to offer.

 

[Frogki]

I keep hoping these moves from Universal will start a theme park war - but alas, Disney's still content with their name ray:

 

[Disneyhead]

Seems like Disney thinks they are a big battleship. I think they are more like a famous old Oceanliner that they just rearranged the deck chairs on.

 

[Hatetofly]

In 3,2,1...

 

[BamaToTheBone]

Ooooooooh, good one.

"Scream like you mean it" - HHN23 tagline?

 

[insanepizzaguy]

USF 2013: The Year to Not Go and Wait for Potter Phase 2

 

[Enbee]

Loved the new spot. Makes me want to go back asap, and I was just there last week!

 

[ReelJustice]

It's a very good tag line, and it fits the company's current mantra well. They are certainly building up and improving their parks like they mean it. Bravo!

 

[ReelJustice]

I like the commercial, but I'm surprised there's no mention of Transformers.

Can't advertise something that isn't open yet. I'm sure they have one ready to air in May/June.

 

[grizzlybarely]

This is beautiful! Universal's really bringing their A-game.