I would have to agree. The new campaign is very well made. Most probably because I'm comparing it to the "Year to be here" campaign. "Vacation like you mean it" has more of a cinematic quality to it. Love the slow motion! If anyone noticed, none of the actors say anything and allow the narrator to take over - and I really liked this. Hated the actors that talked straight into the camera in the Year to be Here campaign. Overall, it's one of my favorite theme park ads to date. Also exceeds Disney's attempt at nostalgia with their "There's something for everyone in the family (Yes, even grandma) at Disney World!" campaign. Haha The "Some Families" campaign I suppose would be the official title. Anyways, I hope to this new campaign grows throughout 2013.