Correct. I agree it isn't a "response" to MK as
@Mad Dog said. But I think he's part right in that this will be their "version". And by version, I mean; they looked at the demographic they are wanting to hit and are building attractions to appeal to that demographic more.
It seems to me that they are wanting boys of every age to come to their parks. They want them whining about going to Disney instead of Universal.
I'd be interested to know which gender/parent plans the family trips to amusement parks. My initial thought is females/moms, but I'd like to see some data to back that up. If it is, then it will be a harder appeal with the "boy-centric" themes of video games, monsters and dragons. The appeal is going to have to come from the kids themselves, one would think.
Disclaimer: I'm speaking in generalizations and not trying to get into some PC flame war, so spare me any political nonsense. Yes, yours or my daughter might like video games. Your son might like princesses. That's not the point. But I'm not going to pretend that Comcast isn't tracking demographics and targeting certain groups; because they certainly are.