$25 for Rise at DLR is awfuluke:
Not high enough.Genie+ at $29 today...ROTR $25........Imagine what Christmas week will look like.
True.Not high enough.
I'm still of the opinion that Genie+ needs to be modeled after Uni Express, in terms of pricing and function. Express is a far better product and easier to use in every way. I could see making it an automatic add-on for those in Deluxe hotels and potentially DVC to actually provide a true benefit/amenity to staying in a Disney Deluxe hotel.
Problem is there's too much Deluxe hotel capacity to make it a perk. Deluxe concierge level? Ok maybe.
Limit it to once per day at one park instead of unlimited express and have rolling costs based off of the tier of hotel you’re staying at?Problem is there's too much Deluxe hotel capacity to make it a perk. Deluxe concierge level? Ok maybe.
I'm still of the opinion that Genie+ needs to be modeled after Uni Express, in terms of pricing and function. Express is a far better product and easier to use in every way. I could see making it an automatic add-on for those in Deluxe hotels and potentially DVC to actually provide a true benefit/amenity to staying in a Disney Deluxe hotel.
I would leave the hotel amenity out altogether.
Charge 300 bucks for Genie+, which includes access to any and all LL queues without reservation. By charging 15x more, they should also limit the sales to 15x fewer people who are buying it now.
The people buying it will get a good experience and the standby queues should move smoother and faster with fewer people in the LL queue.
Those are the same folks who use VIP service to get this type of access. Will it just cannibalize that segment or bring more folks in?Disney has shown that they are willing to price each park in tiers, they can do the same for an express pass-style system.
Assuming a very slow 20K attendance day at MK:
Taking the average Genie+ price at $18.50, and 50% of park guests purchasing it, that's $185K in revenue.
If you took 3.5% of all park guests (700 guests) and priced an express pass system at $300, that's $210K a day.
Willing to bet there are at least 700 guests willing to purchase at that price.
No way 3.5% of all attendees buy a VIP Service. I'd say it's far less than that. You're talking about the über wealthy of everyone attending that will be able to afford it in most cases and there's also just a limited number of VIP guides, too.Those are the same folks who use VIP service to get this type of access. Will it just cannibalize that segment or bring more folks in?