It is a call for any theme park website to make. The owners of this website like news-feeds from each of the big parks yet is a smaller less populated website. Other websites "take" the news feeds much to the parks delight, and then slap the parks in the face with illicit backstage photos. These other websites have huge numbers of people (hits) so the parks just look the other way.
I personally could care less about the park's press releases, and never read the main page of this site, but it is the way it is, and not my call.