Transformers and Clue had built-in backstories that easily translated into a movie format. This is basically working with a blank slate. And Ouija was made on a shoe-string budget. That shouldn't even be in the same category. The aforementioned Real Steel, which this almost certainly will feel very similar to, cost over $100 million to make.
I'm gonna need to see the evidence on this one. A movie needs to make 2.5 times the budget to break even. The $200 million figure (which sources have pegged it to be closer to $225 million) is just what it cost to make the movie. That doesn't account for the money spent on marketing, talent residuals, or the split with the theaters. And that split cuts deeper when it comes to international markets. Meaning they had to gross at the very least $500 million to turn a profit. From what I see, home media only brought in about $33 million according to IMDB (I'll be generous and round that to $40 million for potential Christmas sales).
Financial analysis of Battleship (2012) including budget, domestic and international box office gross, DVD and Blu-ray sales reports, total earnings and profitability.
www.the-numbers.com