Definitely room for everybody...so long as you don't mind getting "sloppy seconds." There's definitely demand for it....not so much for Sept and Oct Thur, Fri, Sat and Sun nights.
So, let’s say they need 10,000 people a night to break even. Hypothetically, market surveys indicate that on Friday, Saturday, and Sunday, there are 60,000 locals and 40,000 tourists in town
actively looking for something to do. And let’s say a quarter of them are inclined to attend HoS.That means they only need to attract 10% of those people to break even, which is likely because 25k are inclined to attend. The numbers support the event.
Now, let’s say it’s Monday night. They still need 10k to break even. But now, because it’s a week night, only 20k locals are actively looking for an activity and there are only 15k tourists. The inclination towards HoS remains at 25%, but now they need to pull 3x the percentage of available people of what they needed on the weekend, and less than 9k are inclined to attend. That means you are far more likely to lose money on Monday. Even if that tourists number increase by 5k specifically inclined tourists (meaning there are now 14k inclined to attend), they have to pull 70% of that number where they only needed to pull 40% the day prior.
It’s not about anecdotal numbers. It’s about profitability, market share, marketing, overhead, consumer trends and if the juice is worth the squeeze.
SeaWorld doesn’t think “non-HHN” nights are. And until they pull a marketshare percentage that implies otherwise, HoS will remain a weekend only event.