Sometimes it's not about the money, but a place you love. Please let's just end this particular tangent on that. I don't like the connotations of this conversation, whether intended or not.
Back to BIGFIRE, I think that regardless of what they do here theme or menu-wise, it's probably gonna do much better than Emeril's had been doing recently, simply because it's the new thing in town/CityWalk. Will it do better than, say, Voodoo compared to the Element store? Or VIVO and Cowfish compared to Pastamore? That remains to be seen... But we can confidently say this location will get a boost alone on being the brand new eatery at Universal.