Kids prefer Netflix and Youtube more than Disney+ however parents enough Disney+ more.
And even though it’s not set to launch until November 2019, Disney+ is already establishing itself with families’ most-loved brands. No doubt benefiting from the Disney halo, the streaming service has 89% awareness and 48% “love” among kids (along with 97% awareness and 55% “love” among parents). Though its release is still a couple of months away, 80% of kids already say they “definitely or probably” will use it in the next year.
Brand Love is an annual brand equity tracking study conducted online among a representative sample of US households with children ages six to 12. In 2019, 8,183 children and their parents evaluated 350 consumer brands across 19 categories as part of the two-month study. Smarty Pants’ proprietary Kidfinity and Parentfinity scores are composite measures on a scale of zero to 1,000 that factor in brand awareness, appeal and popularity.