I don't know, my family's pretty on-board. They were pretty excited for this though, and I've personally been excited for this movie.
However, if this is successful, than Disney will be setting a bad precedent for future PVOD Blockbuster prices. 30 is unsustainable if each of your movies follows this model (imagine if Black Widow, Soul, and West Side Story all released with that price).
Obviously, in real terms, and depending on the size of your family, 30 dollars is a bargain, but it psychologically feels worse to pay a single large price for one movie versus smaller prices for multiple tickets.