that's kind of their plan.....cut costs of producing/marketing packaged goods and costs of a sales force.....replace with less costly streaming services....the major caveat though is there's a large segment of the buying public that wants actual physical goods....it's a fine line to tow, and requires appropriate balancing to reach maximum profit.........and it makes sense for Disney to use the rarity of their product availability to drive customers to their new platform....it will be interesting to see how this plays out since actual movie streaming profits have so far been elusive for the movie studios, with streaming sales significantly under projections. It's hard to charge when customers are used to getting so much free and/or stolen on the internet....But if it could work for any company, Disney's probably got the best chance for success of any of the movie studios, due to their unique product.