Universal is surely reaping Marketing Gold today. The super long lines are a demand splash that creates headlines. But the best, is just about everyone proclaiming they loved the ride even though they stood in line for hours. This entire scenario created more publicity and marketing power than they would have received if they did a limited reservation system for today, with short waits in line. What's that slogan....Go Big or Go Home. Well Universal, in the words of Ed Sullivan, had a really really big Show.