Gotcha.
Okay, so Croatoa is our word, what is our horror?
That word has popped up over the years in relation to many disappearances (Ambrose Bierce and Amelia Earhart spring to mind) but I am not sure what this indicates other than some sort of spookiness about the word. Bierce did write the famous horror story An Occurence at Owl Creek Bridge, but that story seems awful similar to last year's Afterlife for it to be that.