So now we have Walking Dead...great for marketing and bringing in money. That has nothing to do with any of the variables I listed above that made 2008 so great. The problem, in my eyes, isnt the event growing more accessible to the general public through use of popular IP's...its the death of creativity that has come with it. Last year, a lot of the IPs they absolutely had to use for marketing purposes had to do with the woods...2013 could have been themed to a scary forest in the way 2007 was themed to a messed-up carnival. Theres absolutely no reason it couldnt have...an overarching theme like that would have taken nothing away from the marketing and commercialization of the event. And yet, nothing like that happened, whereas pre-2011 it would have been a neccessity.
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Original houses arent the only thing that make for a great HHN. 2011 had a fantastic lineup of houses, the only year I know of that didnt have 1 mediocre house and the only one where all of them were my favorites for different reasons...yet I still left the event that year thinking something was missing. I went several times that year but it was missing the spark from the years past. It wasnt Halloween Horror Nights, it was a collection of awesome haunted houses in Universal Studios after dark.