- May 26, 2010
- 5,867
- 16,503
Agreed this is key. HHN marketing is all about hitting the UCF freshman who's never heard of the event or the 20-something Winter Park yuppies who don't normally "do" theme parks but do love TWD or Nightmare on Elm Street. You can't convince me that a single person ever found the online games, played them, and then decided to go to the event solely because of that.
(slowly raises hand)
I stand by that it was a small thing that enhanced the experience for anyone that came upon it. Not everything in a creative endeavor should be determined by whether or not it's "worth the cost," especially at this small a scale in a corporation of this size. I agree games requiring an outside vendor could be considered an unnecessary expense - but allowing A&D to design the site with their own graphics and including their own clickable backstories wasn't exactly a crippling expense. Furthermore, I imagine it proved morale and creativity over there. Not everything is immediately quantifiable.
Ignoring all of this, there's no reason A&D shouldn't have been allowed to throw together a quick backstory on what Jack's been up to and what his current plan for the park/HHN/us is. There's also no reason they couldn't have done a more encompassing theme to tie Jack and the IPs together, as was done in 2007 and 2009.