- Feb 15, 2012
- 17,146
- 47,100
"Opportunity" is interesting.
The IPs, from my understanding, were decided EARLY. Most were locked before January. While I've heard there may have been some changes, I'm not 100% that's actually happened. That Murdy wasn't included (or had a similar tweet) makes me think this isn't about an IP house. We should be sharing nearly everything this year.
I also don't think it's a street.
Part of me thinks this is a low-key approval/agreement of a new show. Or... No proof here, just an idea... Management agreed to let them pitch a marketing campaign.
Marketing is also more than just billboard ads. It's the whole theme/presentation of the event. Marketing is what gives us icons. (I know you know this but wanted to state it for others).