HORRAH and spoopy.
But, for real. HHN has always been “PG-13.” Sure, they’ve done some “Hard R” IPs, but most classic horrors are extremely soft “Rs” by modern standards - pretty “family friendly” save for a random boob.
Stranger Things - TV-14
Poltergeist - PG
Exorcist - R for the... um... “crucifix” scene and language. PG-13 otherwise.
The Shining - R for sex, nudity, and dead kids. PG-13 otherwise.
The Walking Dead - TV-MA
Dracula Untold - PG-13
Fear Factor - TV-PG
Jurassic Park - PG-13
The Mummy - PG-13
Psycho - (From IMDB - “It was re-rated to R in 1980, before PG-13 existed. It needs to be re-rated to PG-13.”)
Never mind all the “PG” originals they’ve designed that have no gore in them. Stuff like Gothic, Catacombs, In-Between, the original Ghost Town, and even Seeds of Extinction last year. Those are houses that, as designed, would have been PG/PG-13 houses.
Basically, being concerned about the event becoming “family friendly” is focusing on a single thing and not the event, or its history, as a whole.