Sounds like Merch wisely testing how much love people will show to Little Boo with their wallets. They know it went viral, hashtags, fan sites, etc...but sometimes Snakes on Plane happens where everybody is psyched for the property and caught up in the furvor...but then elect to not spend real money on it.
I'm sure their merch vendor(s) is (are) ramping up production on Little Boo Merch to supply the tribute store and web store throughout the event.