Honestly? This may be my favorite buildup to the event in a long long time. The team has absolutely knocked it out of the park with the hype this year.
- Scarezones and food tents dressed to the max
- An insane variety of merch and they're slowly rolling it out which has kept things interesting day after day. Not to mention this is some of the best looking merch I've ever seen at the event.
- This is probably the most cohesive the event has felt since 2009
- They're giving hardcore fans plenty to latch onto between the Tribute Store teasers, the Dead Coconut Club hints, a mobile game coming soon, plenty of references (Meetz, Lil Boo, Pumpkin King, Revenge of the Circus Peanut drink, etc.), and so on.
- An entire special venue for HHN with the Dead Coconut Club
- Podcasts straight from the creative team giving us in-depth lore
Hats off to the teams involved this year. Incredibly impressed and excited for Friday.