For the record, I think there are a lot of other ways for HHN to inspire visits aside from pulling big IP. It’s just a shame, to me, that some of the most successful, mostly viral methods have been pulled in recent years (big stories, special web sites, media unboxings, etc etc). As the selling point of the event each year has become so much more focused on the IP, I feel as though Universal has “trained us” to consider the IP pulls more and more important - which I don’t think I necessarily would have cared as much about five years ago.