Agreed, and these new Sprung tents look both big enough to easily fit an indoor facade...while also being too big for any kind of outdoor facade. It's like with the parade warehouses, in the past they've attempted outdoor facades, but ultimately they were better off with the wraps or a projection as anything else just got dwarfed by the sheer size of the building.
I can definitely see them projecting something on the tents, even if it's just the logo/name of the house. That's probably the best way to go with these big things, better to focus on what's inside them.