we went to buy something -- was Saturday night, maybe around 9 to 10 PM. The line was around the corner to get in -- everyone seemed to be just flowing from room to room conga style -- started to think I was in a house or something -- I jumped out of the 'queue' finally, but it all seemed strange to me ;-)
Funny thing is, we went right to the register with no wait -- hence why I felt it was more attraction than store at that moment in time.