I think it wouldn’t directly address the icons, if it addresses the icons at all.
It’s important to remember, Blumhouse is based in Hollywood. It works closer with Hollywood, it’s staff is more likely to attend Hollywood, and it’s experience with the event is more framed by the Hollywood experience.
Add the fact that icons have not had that important of a presence, lore-wise, since before Blumhouse’s creation, there’s no reason to believe they’d leverage them.