But fans kept hope alive. They called for the Snyder Cut to be released, with that
fan campaign reaching a crescendo on Nov. 17, 2019, the second anniversary of the ill-fated theatrical version, with stars such as Ben Affleck, Gal Gadot and Ray Fisher asking for its release on social media. The hashtag #ReleasetheSnyderCut climbed to new heights that day, too.
The next morning, the Snyders received the call asking if they'd
like to release the Snyder Cut on HBO Max. The initial offer was to put the cut, as it was, on the streaming service, without investing the money to complete the vision. So the Snyders got to work, and with the help of CAA, prepared a presentation showcasing the reach #TheSnyderCut had on social media.
"We compared that to the top shows on Netflix, so we could then make the comparison of what the power of this fanbase was and how that translated into subscribers for HBO Max," says Deborah Snyder. "When they were like, 'Well, we don't want to spend the money on this,' and then you are like 'OK, but, you do see there's an upside?'"