I don't think they're looking at this as the next big revenue generator in that sense, the same way they haven't bothered with Transformers food & beverage options. They just wanted to add another great ride to USF and increase attendance. Like Transformers, I'd expect the typical gift shop you'd find for any ride but if they wanted to throw in banana daiquris like someone else said then by all means. Otherwise, the revenue will be generated elsewhere.