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Mickey and Minnie’s Runaway Railway (DHS)

youhow2

Member
Mar 25, 2010
681
Well ain't this the cat's pajamas! I don't think we've ever seen kids meal toys based on rides before.

Well. This is certainly interesting... What are the implications here? What's the thought process?
 
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Alicia

Premium Member
Jul 17, 2014
10,815
Orlando
Well. This is certainly interesting... What are the implications here? What's the thought process?
These were supposed to roll out over the summer to promote Runaway Railway opening, but the parks were closed. Releasing them for Mickey’s birthday works too.

Each toy includes an entry for a chance to win a trip to WDW. The entries say contest ends aug 2020, but it actually ends early 2021 now.


Well ain't this the cat's pajamas! I don't think we've ever seen kids meal toys based on rides before.

This isn’t the first theme park tie in for happy meals. Remember they did toys based on Animal Kingdom in the 1990s to promote the grand opening.

I got the Goofy Jungle Cruise toy.
I think you mean Pluto. That’s the one I got.

Something fun about them, they all have a hidden Mickey.

DD8D20E7-F9C2-418B-8578-0E329B90C715.jpeg
 

TheGentTrent

Veteran Member
Apr 4, 2013
1,323
Tampa
This isn’t the first theme park tie in for happy meals. Remember they did toys based on Animal Kingdom in the 1990s to promote the grand opening.
As Alicia said these aren’t the first toys for rides. For example there was a King Louie figure on a Jungle Cruise boat. If you remember the implications of that you remember...
Thanks, I was trying to find a previous time they were offered, but old articles are being buried by this new toy rollout.
 
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youhow2

Member
Mar 25, 2010
681
These were supposed to roll out over the summer to promote Runaway Railway opening, but the parks were closed. Releasing them for Mickey’s birthday works too.

Each toy includes an entry for a chance to win a trip to WDW. The entries say contest ends aug 2020, but it actually ends early 2021 now.




This isn’t the first theme park tie in for happy meals. Remember they did toys based on Animal Kingdom in the 1990s to promote the grand opening.


I think you mean Pluto. That’s the one I got.

Something fun about them, they all have a hidden Mickey.
Thank you Alicia for the informative reply. Though I forgot about the Animal Kingdom tie in, I thought it was interesting they would be promoting a single ride using a national campaign like this, the toys based on a single ride specifically. Is this something we'll see more of? Is there a shift in how Disney is viewing their rides and parks? What made them chose this specific route? Or is it just a randomly created marketing campaign with absolutely no meaning or thought behind the execution?


As Alicia said these aren’t the first toys for rides. For example there was a King Louie figure on a Jungle Cruise boat. If you remember the implications of that you remember...

What exactly is the point of this response? Like you said, Alicia reminded us there's been other instances of ride toys.


Maybe I'm reading too far into it but it just seems like a rude add? Sorry for trying to add to the conversation, create discussion, ask questions?

To be fair, I should've clicked the article to see they made toys for more than Mickey and Minnie's Runaway Railway (which makes more sense and all but eliminates my curiosity and invalidates my previous questions), but the headline is what I based my response on before I read the article and it was misleading.


If they did a series of toys based solely on a single ride, That would potentially mark a shift in how they are marketing new attractions. This campaign markets the whole resort as is usually the case. Nothing to see here, nothing new.
 

Disneyhead

Legendary Member
Jul 24, 2008
11,417
Orlando, FL
These were supposed to roll out over the summer to promote Runaway Railway opening, but the parks were closed. Releasing them for Mickey’s birthday works too.

Each toy includes an entry for a chance to win a trip to WDW. The entries say contest ends aug 2020, but it actually ends early 2021 now.




This isn’t the first theme park tie in for happy meals. Remember they did toys based on Animal Kingdom in the 1990s to promote the grand opening.


I think you mean Pluto. That’s the one I got.

Something fun about them, they all have a hidden Mickey.

View attachment 13526
Yeah, that one. I didn't open it yet.
 
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Alicia

Premium Member
Jul 17, 2014
10,815
Orlando
To be fair, I should've clicked the article to see they made toys for more than Mickey and Minnie's Runaway Railway (which makes more sense and all but eliminates my curiosity and invalidates my previous questions), but the headline is what I based my response on before I read the article and it was misleading.


If they did a series of toys based solely on a single ride, That would potentially mark a shift in how they are marketing new attractions. This campaign markets the whole resort as is usually the case. Nothing to see here, nothing new.
The campaign is technically for Runaway Railway, but to make better use of multiple toy designs, other attractions from across WDW are included. You'll notice that all of the characters are only ones you'd find on Runaway Railway, and the Happy Meal box is geared towards Runaway Railway specifically as well. Even the fact that they all connect to make a train is sorta relevant... I guess the concept is, come on down to WDW to ride Mickey and Minnie's Runaway Railway, but while you're here, check out these other fun rides tooooooo.

Also, it's not too surprising that Disney wanted to make a big deal about this ride in particular, given it's Mickey's first fully fledged ride. Too bad pandemic happened.
 
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Joe

aka TestTrack321
Staff member
Moderator
Feb 15, 2012
14,216
Pittsburgh, PA
What exactly is the point of this response? Like you said, Alicia reminded us there's been other instances of ride toys.
It was a reference to an infamous thread from WDWM about a user who SWORE King Louie was in the ride despite research showing no figure ever was in there. Turns out he might have remembered it from a happy meal toy.

 

youhow2

Member
Mar 25, 2010
681
It was a reference to an infamous thread from WDWM about a user who SWORE King Louie was in the ride despite research showing no figure ever was in there. Turns out he might have remembered it from a happy meal toy.



Lol, wow. That was one hell of a reference. Vaguely remember that being bought up on other boards...11 years, sheesh. My bad.