I don't care much for Disney vs Universal discussions (I don't go to Disney and that is it for me) ... but anyway, I agree, this Avatar thing is an odd gamble. Cameron cares little about making movies and only does so to finance his real passion of oceanography. I never saw the movie, so I can't really judge (saw the Shyamalan one, which I actually liked). What I really find odd is that Disney is so slow in using Star Wars ...