It just never ceases to amaze me, Disney puts all this money into Avatar, a film that isn't even a franchise and doesn't appear to have a huge fan base after it left theaters, and waits an eternity to build a Star Wars land, a franchise with 6, soon to be 7 films, an animated film and TV show, books, comics, its own convention, merchandise, and legions of fans dating back to 1977. Talk about a stupid idea.