As I stated before, I'm actually looking forward to this land. I enjoyed the Avatar movie, but I'm not a fanatic about it. I don't even know if I would watch one of the sequels. That said, as BriMan hinted at, a Jungle Book themed land probably makes more sense and would be easier to market. Of course, Disney's Marketing is so good, they could market feces and people would buy it. Indeed, they already did that.