Universal considers all those hotels to be a part of the same category, but tout Portofino as their flagship because of several reasons. Besides being the first one to open, it also has a view that no other Resort can offer; just like the Contemporary is a "Deluxe" because of its proximity and Monorail gimmick. Ultimately, Universal feels the amenities at Portofino are a bit more "refined" compared to the other 2. At the end of the day though, "better options" are just a matter of opinion depending on what you're looking for in a hotel.