Rode yesterday, standby at around 7pm. It moves at a snails pace, if I'm being generous. Colors on first floor had no bearing on which color was being allowed upstairs by the guy behind the rope, so if you were not one of the mob at the stairs and instead were looking at the exhibits it is easy to miss your turn to go up. Didn't see any live entertainment upstairs, didn't even attempt to try for a couch or a video game. Ride was not worth the 90 minute wait, and if the queue experience is just a cluster of people waiting at the stairs and again at the studio entrance I probably won't go again. I dislike people funnels, and this attraction has two of them.
I appreciate what they are trying to do with this, but I don't see the "experience" (meaning first floor plus second floor plus ride as a total package) is going to work long term. Most people just seem to be waiting to move on. I predict traditional queue lines will appear on at least the first floor.