At the end of the day, these ads are local to the Orlando and surrounding areas. The Orlando area, due to its economic reliance on the tourism industry, tends to be very in tune with goings on at all the parks. Universal is not a "locals" heavy park, at least not this time of year. HHN and Marde Gras are the locals events. This idea that the ads are confusing the local population is blowing a trivial matter way out of hand. Out of town guests who are traveling to Orlando this summer (the vast majority of guests right now) are not seeing these ads and only know what's being said on the website and online communities, which all say the ride is not yet open, or they might catch softs.