But do they really need that much signage? They had lots of little nods to the marvel Universe around him and it was obviously him. When watching Mickey's Royal Friendship Faire at MK (which I actually still haven't btw), you don't need signage to know that there's a show going on and maybe I want to go watch it. Sure there ARE small signs there, but no one really looks at those.
I see it as a streetmosphere type thing. It doesn't have to be advertised for people to know that a show is going on. People aren't THAT stupid. Especially being right at the exit of TSMM it will draw crowds.