I really don't get how people are surprised by the price point.
Yes, you can get something similar online and cheaper, but there are some simple things that easily explain the price(other than just the high quality).
- The experience they are offering of building the saber;
- Possibly it will have interactivity;
- It's an official product;
And the main point that made me not be surprised a bit by the price
- It's being sold inside a theme park;
Everything is overpriced inside the theme park. So even if it didn't have the building experience, I still wouldn't be surprised by that price.