Interesting you mention Star Tours--that really is kind of weird that it may be the sole representation of the entire original/prequel trilogy while the new trilogy gets all the new attention in the park. IMO, those movies deserve so much more than a simple simulator but at the same time it's the perfect way to sum up the series in one ride. It will be really interesting to see their plan...
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Rocket science? No. But it's still not the easiest thing in the world. Universal is in a growth phase while DHS has already hit maturity and now entering rejuvenation. Rejuvenation is a very delicate phase that has to be mapped out perfectly. You throw in everything at once, your hype dies too quickly and all of a sudden, youre back at the maturity stage. Disney needs to really pace themselves and keep the idea going that they're growing so as to keep the influx of visitors steady and healthy, especially given their core market.
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If the new trilogy is a hit and the Star Wars land is done right, who has how much market share goes right out the window. Star Wars has the potential to be a Potter-level game changer.