Couple observations on the Dahl speculation:
1. I have always been a Roald Dahl fan and would love to see his work come to life in a format other than movies. His books, including James and the Giant Peach, The Witches, and The BFG define a part of my childhood. And he wrote Chitty Chitty Bang Bang (yes, the movie) which takes me back! A handful of the movie adaptations have ranged from mediocre to amazing.
2. UO has clearly found a great way to make money via food and beverage options that can easily tie into an IP. Harry Potter World has made them $$, and Duff Beer/FFB will, too. However, I am struggling to grasp what they can do with Dahl work. Obviously, Wonka products are a no-brainer, but let's not forget that there is a candy manufacturer that already exists branded as Wonka. What else is there? Peaches on a stick? Giant chocolate cakes to eat in front of a crowd of school children?