Pokemon could easily be the next massive franchise, certainly bigger than Zelda or Luigi's Mansion. I'd say it's probably about the same level of popularity as Mario, but it's less of a cultural institution. Mario had about 15 years of a headstart on Pokemon, and I'd say that Mario now is bigger than it ever has been before. The differences between the two franchises are their age and breadth of demographics. Pokemon skews younger, and only until recently wasn't really a nostalgia machine like Mario is. We're finally getting to the point where parents who played Pokemon are showing it to their kids, just like Mario in the past. So I think this could be a good chance for Universal to get in on the ground floor, on a franchise that is most likely only going up from here. Mario currently ticks off more boxes, but Pokemon is a heavily concentrated brick that dwarfs nearly all other competition for people under 30. Pokemon also sells a lot more merch, which is probably the biggest plus for the franchise at Universal. Simpsons is a good merch mover for them, but Pokemon has the opportunity to become THE merch juggernaut for the resort. Potter fans buy a wand and a Hogwarts house t-shirt. Pokemon fans buy plushies of their 3 favorite Pokemon, a dozen packs of cards, 4 t-shirts, accessories, candies, bath towels, literally anything Pokemon. Expect a lot of empty shelves (and a lot of eBay listings) in the first few months after the land opens.