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The Grinch (2018)

  • Thread starter Thread starter Viator
  • Start date Start date Apr 13, 2016
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GadgetGuru

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  • Jun 15, 2018
  • #141
Tobias said:
Illumination is the animated studio equivalent of Blumhouse.
Click to expand...
I wouldn’t quite put it that far. Blumhouse makes a million movies for pennies with the hope that a couple of them will make big money.

Illumination makes relatively few movies and then gives them unbelievably large marketing campaigns to force them into becoming hits.

On the topic of Ron Howard’s Grinch movie - anybody feel like it’s made a comeback? I feel like the movie has become a small cult classic with tons of memes from it.
 
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TheGentTrent

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  • Jun 15, 2018
  • #142
Tobias said:
Speaking of heavy marketing, I'm also hearing in AMC theaters they're having the Grinch just pop up in-between trailers, and then eventually show the actual Grinch trailer on top of that. Humility is not in Illuminations vocabulary.
Click to expand...

Can confirm this. There were a lot of Grinch bumpers when I saw Deadpool 2 (of all things), but the actual trailer did not play.
 
Ryan

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  • Jun 16, 2018
  • #143
Tobias said:
Speaking of heavy marketing, I'm also hearing in AMC theaters they're having the Grinch just pop up in-between trailers, and then eventually show the actual Grinch trailer on top of that. Humility is not in Illuminations vocabulary.
Click to expand...

Man that's a new low for them
 
Galaxy Defender

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  • Jun 19, 2018
  • #144
Ryan said:
Man that's a new low for them
Click to expand...
It is very Grinch like
 
Clive

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  • Jun 19, 2018
  • #145
Tobias said:
Not to mention, on top of the heavy marketing, it's easy to make a profit when the film was done relatively cheap. Most of Illumination's films are made under $80 million, unlike say Pixar which the films are made with $100's of millions. In the way of "cheap" budget for profits, Illumination is the animated studio equivalent of Blumhouse.
Click to expand...

While there's definitely something to be said in terms of relative scaling of budgets, Illumination is not in the same league as Blumhouse. Blum's approach is to produce a mix of semi-derivative "safe bets" (Truth or Dare, Happy Death Day) as well as more experimental swings (Get Out, Split) on extremely tight budgets (typically 5 million or less for a non-sequel). It's okay if a few of the swings strike out, because the financial risk is so low; it helps justify the sort of out-of-the-box creative risk-taking most studios avoid. You also have to keep in mind that they produce many films on that $5 mil scale that never see theatrical distribution; they'll instead be pushed out as a direct to TV release (often through HBO) or direct to DVD/VOD (i.e. the forthcoming Stephanie). If Universal isn't interested in giving it the full marketing push, i.e. with Upgrade, they'll occasionally hedge their bets and release it themselves through BH Tilt. It's a fairly complex but well-oiled beast.

Illumination does build animated "blockbusters" on a relatively cheap scale - as you said, $80 mil is nothing when a typical Pixar or even Dreamworks film runs from $150-200 mil - but that's not an insignificant amount of money. Their films still have to be major successes (i.e. $400 mil+ total WW gross) to get into the black, especially when half the spend (or more!) comes down to the already-discussed, all-in marketing. In other words, even though the initial spend is lower, they still can't really fail. Lucky for Illumination, they've yet to have a real commercial failure (Hop notwithstanding); sooner or later, I think they will, as they've yet to develop a franchise with the pull of Despicable Me. (Sing and Secret Life of Pets performed fine and extremely well, respectively, in their initial debuts, but I believe prospective sequels will suffer due to the preceding films' lacking quality.) There's a reason they're leaning into Grinch and Super Mario - they're reliable, "too big to fail" brands.
 
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Mad Dog

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  • Jun 19, 2018
  • #146
Fallow said:
While there's definitely something to be said in terms of relative scaling of budgets, Illumination is not in the same league as Blumhouse. Blum's approach is to produce a mix of semi-derivative "safe bets" (Truth or Dare, Happy Death Day) as well as more experimental swings (Get Out, Split) on extremely tight budgets (typically 5 million or less for a non-sequel). It's okay if a few of the swings strike out, because the financial risk is so low; it helps justify the sort of out-of-the-box creative risk-taking most studios avoid. You also have to keep in mind that they produce many films on that $5 mil scale that never see theatrical distribution; they'll instead be pushed out as a direct to TV release (often through HBO) or direct to DVD/VOD (i.e. the forthcoming Stephanie). If Universal isn't interested in giving it the full marketing push, i.e. with Upgrade, they'll occasionally hedge their bets and release it themselves through BH Tilt. It's a fairly complex but well-oiled beast.

Illumination does build animated "blockbusters" on a relatively cheap scale - as you said, $80 mil is nothing when a typical Pixar or even Dreamworks film runs from $150-200 mil - but that's not an insignificant amount of money. Their films still have to be major successes (i.e. $400 mil+ total WW gross) to get into the black, especially when half the spend (or more!) comes down to the already-discussed, all-in marketing. In other words, even though the initial spend is lower, they still can't really fail. Lucky for Illumination, they've yet to have a real commercial failure (Hop notwithstanding); sooner or later, I think they will, as they've yet to develop a franchise with the pull of Despicable Me. (Sing and Secret Life of Pets performed fine and extremely well, respectively, in their initial debuts, but I believe prospective sequels will suffer due to the preceding films' lacking quality.) There's a reason they're leaning into Grinch and Super Mario - they're reliable, "too big to fail" brands.
Click to expand...
Good analysis. Easy to see you've worked in the business.
 
Viator

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  • Jul 12, 2018
  • #147


A new International trailer was released, revealing a bit more of the film.
 
quinnmac000

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  • Sep 7, 2018
  • #148
Other lead characters models
160491.jpg

The Narrator
160489.jpg

Cindy Lou Who

160490.jpg

Cindy Lou Who's single mom
 
quinnmac000

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  • Sep 18, 2018
  • #149
Pharrell Williams, whose Oscar-nominated song “Happy” helped turn Despicable Me 2 into a monster hit in 2013, has rejoined with Illumination and Universal Pictures. Williams has come aboard to be the narrator of the animated The Grinch. Grammy nominee Tyler, the Creator has written an original song — “I Am The Grinch” — and will perform it for the film.

Oscar-nominated composer Danny Elfman has written the film’s score, and Tyler, the Creator and Elfman collaborated on a re-imagined version of the classic Grinch theme “You’re A Mean One.”


Benedict Cumberbatch voices the title role of The Grinch, with Rashida Jones, SNL‘s Keenan Thompson, Cameron Seely and Angela Lansbury providing the other main voices, with Lansbury voicing The Mayor of Whoville.

Pharrell Williams Joins ‘Dr. Seuss’ The Grinch’ As Narrator | Deadline
 
belloq87

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  • Sep 18, 2018
  • #150
Odd pick for the narration duties.

Nobody can top Boris Karloff. Even Anthony Hopkins for the live action version paled in comparison.
 
RevFreako

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  • Sep 18, 2018
  • #151
belloq87 said:
Odd pick for the narration duties.

Nobody can top Boris Karloff. Even Anthony Hopkins for the live action version paled in comparison.
Click to expand...
So if you can't top Karloff, then why try? Do something completely different. Comparisons are then moot.
 
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Disneyhead

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  • Sep 18, 2018
  • #152
 
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Magic-Man

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  • Sep 18, 2018
  • #153
Disneyhead said:
Click to expand...


It looks better than the Jim Carrey version, that’s for sure. But it still doesn’t look great.
 
Imperius

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  • Sep 18, 2018
  • #154
Ok. I laughed during that trailer and enjoyed it.
 
HereWeGo

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  • Sep 18, 2018
  • #155
This looks very pretty but also super generic. But that's basically all Illumination films.

If people are excited for this, that's great. It's just not my cup of tea.

Also, random observation. In that song, he sings "his teeth all yellow" but his teeth actually seem to be really nice and white.
 
belloq87

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  • Sep 18, 2018
  • #156
RevFreako said:
So if you can't top Karloff, then why try? Do something completely different. Comparisons are then moot.
Click to expand...

I mean, my preference would be for them to drop the narration altogether for this version. It already looks pretty far removed from the book, so there's no need to be beholden to the prose, which has been definitively performed in the past.
 
quinnmac000

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  • Sep 19, 2018
  • #157
FIlm in long range tracking seems to be expecting a $80 Million domestic opening with a lifetime domestic gross of $305 million USD on the basis it is the first large release animated film coming out during the holiday season since the summer season and also during a seasonal lull of kid friendly releases. Its also expected to have long legs due to the thematic focus of the film which is holidays
 
Ryan

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  • Sep 19, 2018
  • #158
I'm expecting it to be less. Very generic and little buzz compared to other Illumination flicks, probably around $50 to 60 mil for the domestic opening with some legs because of its Christmas movie status.

Just boy is that trailer just a big ol pile of nothing.
 
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quinnmac000

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  • Oct 20, 2018
  • #159
The Grinch: Illuminating Dr. Seuss’s Mean One! | Animation Magazine

Essentially the trailers have shown nothing of the subplots. (Cindy Lou Who, The Mayor, Brickclebaum). And the film will mainly be based off the book more so than the Chuck Jones Holiday Special.

“Watching 90 minutes of a really grumpy guy had the potential to be a bit of a downer,” notes the film’s art director Colin Stimpson, a sentiment that he says was borne out by early test screenings. “We focused on making the Grinch likeable, and that’s a tricky thing. It’s a balance between his being grumpy but not so miserable he turns you off.”
Click to expand...


Even though he’s still green, this is a Grinch of a different color. “We really tried to not do an amalgam of Grinches that people have seen over the years and instead go back to the source,” says co-director Yarrow Cheney. “We wanted to stay true to that story but dig into who the Grinch is, what Whoville is, where this place is, what kind of people live there, and why the Grinch hates Christmas so much.”
Click to expand...

Co-director Scott Mosier elaborates: “Christmas represents something to the Grinch that brings him pain and sadness. It’s the joy and togetherness and warmth and beauty of Christmas that he’s never been able to be a part of.” In the book, the source of the character’s misanthropy is simply dismissed by saying, “No one quite knows the reason,” which wasn’t enough for the filmmakers. “We portray part of his past but without the definitive ‘Yes-we-absolutely-one-hundred-percent-know-the-reason,’” Mosier says. “We wanted to explore this visually as opposed to jamming in a very narrated piece of back story, and we tried to integrate it while respecting the original material.”
Click to expand...

GRINHCJ_D001_013_WHO_VILLE_IDEAS_YC.jpg

Talking to people who grew up in countries where the Grinch was never an iconic figure...this movie will make tons of money. In Japan, one thing that is quite rare are Christmas films so a family Christmas film based from the same studio that gave them Despicable Me is huge for them.
 
quinnmac000

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  • Oct 27, 2018
  • #160


First clip of Pharrell Narration


The Grinch Official Soundtrack Tracklist:
01. You’re A Mean One, Mr. Grinch – Tyler, The Creator
02. I Am The Grinch – Tyler, The Creator
03. Christmas Is – Run-DMC
04. Deck The Halls – Jackie Wilson
05. Run Rudolph Run – The Brian Setzer Orchestra
06. Favorite Things – The Supremes
07. Zat You Santa Claus? – Buster Poindexter and His Banshees of Blue
08. Christmas In Hollis – Run-DMC
09. Jingle Bells – The Brian Setzer Orchestra
10. The Christmas Song (Merry Christmas To You) – Nat King Cole
11. God Rest Ye Merry Gentlemen – Pentatonix
12. A Wonderful Awful Idea – Danny Elfman
13. Stealing Christmas – Danny Elfman
 
Last edited: Oct 27, 2018
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