If it’s a Norman door that could lead to Psycho. But I don’t think so, with the short cut “lead” it makes me think “lead” IP. The past 2 years StrTh have been the “lead” IP and
@Legacy said you need background knowledge. So that makes me think Netflix. What’s on Netflix and has to do with Norman? “Bates Motel”. My new idea is it’s for “
Bates Motel”. It’s not a Netflix original series but it’s on Netflix so maybe???