Watching the Wicked media/merchandising rollout as the movie is about to open, and assuming it is the smash hit juggernaut they seem to think it will be, I can't help but think that they have to be planning to use it as one of the IPs for this park if it happens. The merchandising component looks so similar to the product lines they created for the Wizarding World of Harry Potter in the parks, and I can't believe that's a coincidence.