While Universal quietly filed a trademark for their traditional “
Halloween Horror Nights” brand in the UK way back in November 2022, this was followed by the unnoticed at the time filing for the “
Universal Horror Unleashed” name in Jan. 2023. Universal had been filing for various trademarks in the UK for years, so this really didn’t seem like anything special until now. However, it is also worth noting that Universal filed for trademarks for a number of older film property names in December 2023 that likely don’t have anything to do with the new park, such as “American Pie”, “Battlestar Galactica”, “Dazed and Confused”, “Fast Times at Ridgemont High”, “Sixteen Candles”, “Breakfast Club” and “The Big Lebowski”, but tucked away in that list of new filings were also some popular Universal HHN classic IPs, “The Purge” and “Chucky”.
So how could this all soon descend upon London? While the city has often proven to be resistant to large-scale attraction and amusement projects, it has also been known to be a favorable environment for smaller stand-alone attractions such as the London Dungeon, the London Eye, Sea Life Aquarium, Madame Tussauds, Shrek’s Adventure, London Bridge/London Tombs, etc…
In this case, rumor has it that London is being considered as a potential second site for a second “Universal Horror Unleashed” stand-alone attraction that would open long before the proposed theme park in Bedford. The thought is that a “Universal Horror Unleashed” attraction in London would serve not only as a good stand-alone attraction, but it would also be a good way to introduce the brand’s arrival in the UK. The site would also serve as a sort of test-ground for the kind of haunts and scares that Universal could eventually bring to the theme park resort in Bedford. It also goes without saying that a London location would also serve as a great “preview center” for the Bedford theme park park resort, once they decide to green-light the project since it is just a quick train-ride away from the city.
With construction on the Las Vegas attraction already under way, a London project could be ready to move forward shortly after Vegas is ready to open.