- Feb 15, 2012
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Exactly. They really don't want single day people. They need the lines down due to Tapu Tapu. How do you do that? Price out day guests. It's not greedy, it's smart.
It often irks me how people are so unwilling to just admit to greed, and instead say stuff like smart economics.So Disney is also smart for jacking up prices to thin and redistribute crowds?
Of course they are. Less attendance and wear/tear, more income, more profit? Sign me up if I'm the CEO.So Disney is also smart for jacking up prices to thin and redistribute crowds?
Yes.So Disney is also smart for jacking up prices to thin and redistribute crowds?
They price it high for the cruise tourism. They want the one-day tickets sold as tours on the ships.Just as a point of comparison, the water park at Atlantis in the Bahamas is $129 a day. Not exactly apples to apples, but not unprecedented.
Just as a point of comparison, the water park at Atlantis in the Bahamas is $129 a day. Not exactly apples to apples, but not unprecedented.
The best thing about Discovery Cove is that they actually limit the number of guests each day. When I go there I never pay extra for the dolphin swim, I'm just there for the relaxing and more quiet water park experience. (Free beer is nice too.)Just as a point of comparison, the water park at Atlantis in the Bahamas is $129 a day. Not exactly apples to apples, but not unprecedented.
I think they look at VB as a communal pool with slides for the resorts. Primarily for the resort guests like the pools but if you want to come for a day you can. I hope they can get the cost back with this strategy but maybe down the line there will be some "adjustments".
Would be very hard to roll the one day price back without looking desperate though.
The tweet refered to APs here you go but I am not sure that really is what will happen. Maybe first year you get an included day's admission or something along those lines, could not see a doubling for a three park AP.
A few more rambling thoughts to add to my previous post....*Universal may be of the mind set that if they priced it in the Blizzard Beach/Typhoon Lagoon/Aquatica price range that it would be looked at as primarily a water park instead of their water theme park designation. Pricing it as a theme park equivalent more readily allows them to market it as a theme park. ....*Blizzard Beach & Typhoon Lagoon are the largest attended theme parks and they really only average apx. 5,000 to 6,000 people a day. So it doesn't really take many people to fill one of these up. So, if there's very heavy demand at the beginning (and there probably is), Universal may feel the need to keep the price up high so the park doesn't have to turn away people.....*But, I can't see Universal being able to have any kind of crowd in VB during the slow seasons (example: times like this past week when the parks were very slow, and unlike Disney, Universal still has some pretty slow seasons). I think they're going to have to ultimately price it like they price their on site hotels, whereby VB has different prices for value season, peak season, and holiday season.....And I think it will, in final analysis, be looked at by people as primarily a water park, albeit an over the top variety. If it looks like a duck, quacks like a duck, walks like a duck, it is a duck.Looks like they're going to use VB to sell vacation packages that increase guest length of stay. The economics for a tourist work for that, since the prices are OK in a package. But, as others have said, it sure discourages day guests. Those popping down from WDW for one or two day trips, will have to make a choice on whether to stay at Universal for a few days, splitting off from their WDW stay, if they want to try all three parks.....My guess is that after the opening year fanfare, Universal will have to adjust their prices downward to keep the park filled during non peak weeks. As I said before, it's easier to start high, then go down if circumstances warrant, then it is to go the other way.
That might be some of this. Make the prices astronomical at first to keep the crowds low, so they can fully test everything and see how the queueless is going to affect park capacity.I think if that's the single day admission it's ridiculous but I doubt as a tourist I'm ever going to be in a position where I'm only going to buy a 1 day ticket.
If it rescues the numbers of guests per day I can see the benefit. I also think with the queueless system, there's going to be a lot of bugs to get ironed out.