There's not seemed to be much outreach over here this year in terms of advertising. Obviously a lot of people already know about the whole Orlando scene and are repeat visitors, but it's felt this year like no one has been talking about Orlando, and there's not been the general 'buzz' around it which there usually is during summer. My Facebook feed isn't full of friends' photos in front of Hogwarts.
I also wonder how long the rapid expansion model can convince people to keep returning from a large distance. We made several trips in 2009-13 at the start of the 'new era', but even we now haven't been for a couple of years and aren't really able to keep up with the new stuff = more visits formula as we used to.