Here's an explanation, more than a hint;
A&D knows they have a leaker. More importantly, they seem to know who it is.
HHN requires a LOT of freelance design work. My hunch is that most leaks are coming from one of them. They're not coming from an inner-circle.
For a couple years, "false rumors" have been alluded to as something to be wary of. Nothing ever really came of it. What we knew was what we got. It's different this year. My source (MY source, not third/fourth hand whispers) opened up on a couple of things. The biggest though, was acknowledging efforts to confuse the fans/complicate the leaks.
Then they told me the houses we're not getting.