- Mar 25, 2010
- 719
- 521
Go for it. We saw what Paramount did with the Sonic movie. Brands listen, sometimes.
That's not where the value in the deal was for them though. This situation is different. The money was small fry, the media exposure, etc. is worth more...
If HBO was really smart they'd realize they have multiple avenues in the rears of the deal to obtain more exposure where they want it,... I mean, I really don't see why this deal was contingent on "omg, the hyper fans know we may be there" not happening... There's is just so much in it for both parties, regardless... It's done at this point.