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do you really want to know why? Once that Starbucks opened at the bottom, guest would complain they would have to go "all the way to the lower lot" just to get coffee. they didnt want to walk to citywalk or to the lower lot.
i think it would awesome if they just have Spielberg be the host. He can talk about all the history on the lot since he knows most, if all of it. Not to mention he created some of it as well