Eh, that was just marketing doing it's own thing. Honestly, it feels like this house was a result of Peacock or Marketing or both having really specific criteria and quotas that had to be designed around. It's kind of the only way I can rationalize quite a bit of this house.
A house based on a toy factory cursed by Chucky including a lot of the elements from the 28 zone like Barrel of Monkeys, Operation, toy soldiers; a house that leans more into the meta elements and effectively making "HHN house goes wrong" the pitch; just a more straight Book Report house from the show. Any of these would've made more sense design wise, but the version we got feels very messy.
Also, someone let me know if I'm wrong but I very clearly remember a small step being built into the floor of a room that was located to the right of the conga line, and across from a boohole. I remember thinking if it scared me enough from the left side that the little ledge was low enough to be an ankle killer and potentially a trip hazard? Didn't get a scare from that boohole that run (again, understaffed) but still bad design for a haunt.